SOCIOCULTURAL DETERMINANTS OF CREATIVE TOURISM:

A residents' perspectives

Resumo

Tourism impacts are a widely studied topic and these can be classified as economic, sociocultural,
and environmental. Considering that the resident is the most sensitive stakeholder to the impacts,
these subjects are usually associated with research. Cultural events also end up generating impacts
and understanding how residents perceive the sociocultural effects is essential to the success of this
type of event. Thus, this study aims to analyse the sociocultural determinants of creative tourism
based on the perspective of residents living in a small village called Amares (Portugal), in the north
of Portugal, very close to Braga. Consequently, 202 questionnaires were applied, face-to-face and by
Internet using Google Forms, for residents of Amares between March and July 2020. Exploratory Factor
analysis with varimax with the Kaiser normalisation rotation method was applied. Three determinants
were extracted. The first determinant is related to the costs of the sociocultural effects. The second
determinant indicates the benefits related to the cultural aspects. Finally, the third indicates the
benefits related to investments and infrastructure improvement. Concluding, understanding the
sociocultural dimensions of a creative event, from the perspective of the residents allows for effective
planning of the event's activities. Despite some limitations, namely the pandemic period that affected
the application of the questionnaires, the study carried out in Amares (Portugal) can be replicated in
other similar events and, later on, a comparison can be made with the reality of a small cultural event.