DISTINCTIVE SIGNS AND LOCAL PRODUCTIVE ARRANGEMENTS ON ENTERTAINMENT: THE ROLE OF INTELLECTUAL PROPERTY

The Role of Intellectual Property

Resumo

This article investigates how collective distinctive signs—specifically geographical indications and collective trademarks—can function as governance instruments and mechanisms for value appropriation within entertainment-based local productive arrangements (LPAs). The study employs a conceptual and exploratory approach based on an extensive bibliographic review, articulating LPA theory, creative economy perspectives, and intellectual property principles. The analysis demonstrates that collective signs enable local actors to formalize economic relationships, institutionalize territorial reputation, and position cultural products and services in niche markets. However, their effectiveness depends on the maturity of governance structures, the degree of agent integration, and the alignment between the chosen sign type and the socio-economic dynamics of the territory. The article contributes to regional development literature by highlighting how intellectual property instruments can support the organization of cultural LPAs, facilitate the appropriation of collective efforts, and generate employment and income. The findings suggest that policymakers should design targeted interventions combining intellectual property promotion with cultural and territorial development strategies, particularly through pre-registration sensitization processes and multi-level public-private coordination. While Brazil’s cultural diversity offers substantial opportunities for entertainment LPAs, the effective deployment of collective signs requires careful attention to governance maturity and inclusive institutional design to maximize endogenous development potential.