TOURISM REGIONALIZATION PROGRAM IN TOCANTINS: WEAKNESSES AND CHALLENGES IN THE IMPLEMENTATION PROCESS

Abstract

The study presents the application of the Tourism Regionalization Program in the State of Tocantins. Throughout its justification, in addition to information from the Ministry of Tourism, reflections are revealed in the literature review on the subject of public policies, placing the role of governance, also, in the context of public tourism policies in Brazil. To carry out this work, the following were applied: literature review; bibliographical research and documentary research, therefore characterized as exploratory and descriptive in nature, using the precepts of qualitative research as a method of data collection and analysis. Data were collected from official websites and complemented with interviews with official tourism bodies. When analyzing the data and information, it appears that there is dissemination of knowledge related to the public policy of regionalization of tourism in municipalities. However, there are many difficulties in implementing the actions necessary for the development of national tourism. And, when this reality is applied to the state of Tocantins, the challenges and weaknesses are more sensitive.